Marc Johnson commercial

Lakai’s creatives once again tinkle over 99% of US television ad creatives and demonstrate what the word “creative” means.

, 09 August 2012

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Austyn Gillette’s Quik tour of LA

You wait ages for a bus…

Austyn Gillette’s very nice little Quik/Quiksilver × The Berrics × Los Angeles video by Colin Kennedy.

, 16 July 2012

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The Art Dump by Havoc TV

Andys Mueller and Jenkins talk a little about The Art Dump, the collection of artists at Girl Skateboards.

, 16 July 2012

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Globe ad: artful smut

Globe get all retro with their film work for their top-notch retro boards. Reminds me of bombing hills on a green Variflex, aged twelve—minus the loose-bearing noise and plus classically Californian girls in delightful daywear. (They didn’t make those in Bournemouth.)

We don’t want to get too Monster Childreny here; this is a good looking ad even without the arses and such. Right?

, 25 May 2012

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CN photographer

Old School for the Next School

Being somewhat fussy about these things—actually, about everything—I found looking for a bike for my then-soon-to-be-six-year-old son Leif to be less than fruitful. At my moment of despair, having seen numerous overbuilt and predictably ugly offerings from other mainstream BMX brands, I stumbled across SE Bikes’ 16” Lil’ Ripper. I owned both the PK Ripper and 24” Floval Flyer back in my BMX days, so I had to have it. I mean, he had to have it.

The bike’s big daddy, the PK Ripper, is the most legendary of BMX frames. Named after Perry Kramer, a famed pro BMX racer of the late-70s, the PK stood out with its aluminium construction, flat/oval (or “floval”) maintubes and looptail …read on

, 18 October 2011

I have—sorry—he has the 2011 model; the 2012 has changed little—street tyres (which look a bit odd on what was never a “street” bike) and new colors. MSRP: $329

BTW, FYI, no kid ever needs stabilizers/training wheels: start them out on a scoot-along bike around 18 months and you’re golden

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Eric Anthony photographer

Andy Jenkins on Bend 20

Andy Jenkins should need little introduction to the Level reader. His ‘Glimpses’ pages were a regular highlight of this magazine’s print incarnation and a fair proportion of you will know him formerly as Art Director/Master Cluster member at Wizard Publications “back in the day” and/or currently as Art Director and virtually founding member of Girl Skateboards.

In addition, his artistic endeavors will be familiar to many through his gallery shows across the globe, published works (such as his illustrations currently gracing the pages of The Skateboard Mag) and his less-credited artwork for a few good Hollywood movies.

Jenkins has a stubborn bent for print publications, having cut his teeth living and breathing them under Bob Osborn’s encouraging gaze, and his self-made, self-published …read on

, 28 July 2011

Lakai, definitely in control

Perhaps it’s diesel pollution from the nearby Long Beach shipping port, but whatever it is, there must be something in the water in Torrance because Lakai have done it again with more outstanding-in-their-field video creativity. This one, an ad for Girl Skateboards part-owner and pro skater Mike Carroll’s fifth signature shoe, is a creation of Lakai video veteran Johannes Gamble and team manager Federico Vitetta.

, 09 May 2011

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Joseph Del Duca photographer

Sunshine to moonshine?

Italian fashion shooters are like busses: even when you’re not waiting for one, two come along at once. Photographer Joseph Del Duca (call him Jos) is based in Florence, Italy and is into keepin’ it real. This time, I was sold by the natural sunlight and that good ol’ American dreamy summer look. (After this shoot, I reckon the girls finished off their latest batch of moonshine and went alligator rustling.)

, 22 April 2011

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Max Margheri photographer

Bring the smize

Max Margheri is an Milan-based fashion photographer who has seen pay-days from Italian Vogue and the like. The 31-year-old was born in Italy but grew up in the USA until he was 12.

He approached levelmag.com saying he loves to “collaborate w/ magazine no conventional” with an offer of doing a photo shoot, and being intrigued, I agreed. The results are linked below. It’s high fashion like Level has never seen before… but an agreement is an agreement… and I like a gorgeous model as much as the next chap.

, 19 April 2011

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Draplin’s Show and Tell

Aaron Draplin is an iconic fixture of Portland, Oregon’s busy graphic design scene. Having made a name for himself with stand-out work for snowboarding companies and their like, he’s now courting more mainstream clients.

Draplin has a fetish for the greater design decisions of thirty-odd-plus years ago, especially the sort of stuff that enclosed a wingnut for your whatnot. It’s an influence that constantly shows in his work, and we don’t think you should be expecting that to change with his new paymasters.

While on a mission to video-document the designer for snowboard website Yobeat, Jared Souney had a guided peak into the big man’s drawers of dirty delights for Level mag dot com.

, 07 April 2011

THE VIDEO IS RIGHT HERE (ON LEVELMAG.COM)

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