020
techphoto
OH, SNAP
Not too long ago, on a website very close to this one (this one), Mark Noble waxed lyrical about Olympus’s brand new high-end compact shooter, the E-P1, which was inspired by its classic old high-end compact shooters, the PEN series.
Surprisingly, Olympus have just mothballed the E-P1. Welcome, the E-P2. (It’s as if Olympus sent out the E-P1s and then realised the factory had missed off a few things.) Aside from a couple of fancy and useful-looking focussing features, the major upgrade is the addition of a port on the back, just below the hot-shoe, that enables plug-in gadgets such as the new, included, digital external viewfinder (shown above, top), which can be used at any angle up to 90 degrees, and an off-camera microphone for use while shooting video (at up to 720p).
And it’s now black.
In other camera news, Ricoh have thrown the baby out with the bathwater and developed the GXR (above, bottom). It’s a wacky (if not entirely new) concept and no mistake: whereas cameras like the E-P2 allow lens changes the old fashioned way, Ricoh’s new creation has you slide off half the camera to get different optics. The lens, the sensor and half the image processing clobber comes off in one dust-defying unit, leaving you holding the grip, display, battery, card, some chips and buttons ready to slot in another lens unit.
Ricoh claim that this approach will enable them to optimise each sensor to the lens and its intent.
In 2000 I wrote that I’d eat my hat if Apple’s G4 Cube didn’t sell like hot cakes: it was practical, simple, cuter than any button, and only a little on the pricey side. Apparently, I was naïve. This time, as I have yet to develop a taste for headwear, I’m going to bet that if Ricoh do sell a hot-cake-load of GXRs, I’ll eat my hat. It’s not that it’s bad technology, it’s that there’s not enough wrong with the old way of doing things to make people, well, think different. (And let’s face it, it’s not going to win any beauty pageants.)
Sorry, Ricoh. If you’re going to think outside the box, make sure that box really needs to be thought outside of. Olympus gets the “goodstuff” badge.
THE E-P2 WILL BE ON THE SHELVES IN JANUARY AND WILL SET YOU BACK AROUND US$1099, UK£850 OR €949
THE GXR WILL BE AVAILABLE AT SOME POINT FOR ANYONE WHO INVESTED IN BETAMAX IN THE LAST TEN YEARS
SHARE: FACEBOOK TWITTER LINKEDIN STUMBLEUPON
