Those cafe racer-riding photo-nerds at Olympus have churned out another iteration of the E-P-series, this time one for the masses. (That is, the masses that would have bought an E-P1 or -2 if only it weren’t for their fiddliness and pricey price tags.) The new E-PL1 is the iMac of the bunch, it doing most of the things its fancier brothers do—take quality shots, shoot 720p video, feel P-R-O-hip while you swap lenses—only more simply, for a few hundred quid cheaper, and with the backup of a built-in flash.

And you can get it in red.

—Chris Noble, 05 February 2010